Blackboard Series

Hand Lettering, Illustration, Design, Packaging


Releasing one per quarter, this series is focused on pairing fresh culinary ingredients with traditional beer styles. The concept is based on the blackboard A-frame chalkboards showcasing the specials of the day at a restaurant or farmers market. Each design is hand-lettered to fit the style of the beer and the extra special ingredients used in the recipe are hand-illustrated.

Art Direction: Bill Covaleski, Bryan Kenny / Photography: Andrew Hoffman
Created for Victory Brewing Company

 

Rectangular tap stickers.