Translating to "heartbreak" in Italian, Crepacuore is an artisanal sweet red vermouth from Calabria, Southern Italy. Since Italian culture is a big part of my family, I designed a liqour that I could picture my grandfather sipping on at a special family get-together. My concept is based around the romanticism in Italian culture, with collaged postage and love letters as a label wrap for the bottle.

Art Direction: Paul Sheriff / Photography: Michael Pilla