Dirty Wudder

Packaging Concept, Design, Illustration

The objective was to conceptualize and design packaging for an existing free object. I chose to brand Philadelphia's own Schuylkill River water into a series of three various "flavors", called Dirty Wudder. My idea stemmed from the different ways that the water is polluted, while incorporating Philly lingo into the brand and drawing inspiration from beer bottle labels. 

Art Direction: Sundook Krebs / Photography: Michael Pilla