Limey Gose

Lettering, Design, Packaging, Branding

As a 12 oz seasonal, this brew was designed for a break from that summer heat, packaged in both can and bottle. Brewed with lime zest and sea salt with a hint of sweetness, this beer hits your taste buds just right. I created a hand-painted lettering system for this brand’s design, and the splatter behind the lime illustration is composed of ink drops I scanned in. Not only does the teal blue convey cooling refreshment, but the canvas texture creates depth with the lime slice and juice burst playing on the surface.

Art Direction: Bill Covaleski, Luke Wiedner / Photography: Sean Quilty
Created for Victory Brewing Company