Tart Ten

Design, Packaging, Lettering,

Bright color gradients and a mind-numbing contemporary line pattern illustrate this flavor profile. The sour and sweeter, funkier flavors meld together but are also distinct. The movement and vibration of the lines on the metallic label interpret the party happening in your mouth when you drink this beer: initial puckering with a mellowing finish.

Art Direction: Bill Covaleski / Photography: Andrew Hoffman
Created for Victory Brewing Company