Wisdom’s Hour

Lettering, Design, Packaging, Branding

Another limited brew, but this time targeted towards the sour-craze trend. Aged in French and American Oak red wine barrels, this beer is nothing short of wise and mysterious. The hand-lettering on the label is designed to feel like obscure smoke and the background and details were inspired by very old, but beautifully detailed, leather-bound books. The gold and red areas are foil-backed, giving it that alluring shine.

Art Direction: Bill Covaleski, Luke Wiedner / Photography: Andrew Hoffman
Created for Victory Brewing Company